International Business Global Edition

international business global edition

International business: the challenge of international competition 13e by Ball, Geringer, McNett and Minor remains the most real, objective and most exhaustive treatment of international business available to students. Enriched with colorful maps, photos and the most up-to-date world data, this text has the collective experience of four authors with first-class international commercial experience, specializing in international administration, finance, law, global strategy and marketing: a claim no other text can do. In addition, each new copy of International Business 13e includes access to CESIM, an interactive IB simulation developed for industry professionals.

Ball et al is the only textbook on the market that offers access to CESIM. Solo Ball, Geringer, McNett and Minor can offer a complete overview of international business as diverse as the backgrounds of business students.

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